Is Your Site Hard To Find? Here Are Some Optimization Tricks That Work!

According to comScore, online retail sales grew by 13 percent in the 3rd quarter this year compared to that same quarter in 2010. That makes it the eighth consecutive quarter of year-on-year growth. It is clear to see why businesses must have a strong website available for customers and for that site to be found on major search engines.The sad reality is, the web is full of invisible websites. The business mangers did not intent to have these websites hidden away. In many cases, they probably a lot of time and money designing them. Despite all the work, they overlooked one key ingredient to help them get found online - SEO.
In August of this year, 18 percent of web visitors to the websites of large retailers came from SEO, making SEO the #1 source of traffic according to RichRelevance's Online Consumer Report. Over 95 percent of web users who conduct a search online click on a link on the first page of the search results. The reality is that, if your website is not search engine optimized for search engines such as Google, Bing, and Yahoo!, you are probably losing out on a large number of potential new customers who can't see your business website.
Improving your rankings with search engine optimization is much easier than you might think. You must start to understand what major search engines look for and make it easy for search engines to find it on your website.
Major search engines, such as Google, Bing, and Yahoo!, have secret algorithms which they use to rank all the different websites. Although the specifics of the algorithms are confidential, it is possible to understand the key elements of what makes an individual website rank higher. Web crawlers locate web pages which are then assessed against the algorithm. The first essential step is ensuring that your site is optimized to make it crawlable. You can ensure that Google can find all of your website by submitting your website's Sitemap.
The next thing to optimize for is the content on your site. Search engines are hunting for the keyword phrases that searchers are typing in to the search engine. To boost your ranking, always ensure that your website content contains the high traffic keywords that searchers use when This will ultimately harm your rank.
Once a new web visitor has found your site, it is critical that the content matches what they were searching for. The site should be very well designed and it should be easy to navigate. If it isn't, the user will soon click back to search for another company.
You really do not have much time. As fast as the eye can process information, your visitor will be trying hard to answer three questions. Am I in the right spot? Is this where I want to be? And, what do I do from here? If your site doesn't answer these three important questions easily, it's definitely time to redesign your site so it does! If not, you will continue to loose a lot of potential business if these folks do not have a great experience. To learn more about this stuff, check out "Landing Page Optimization" by Tim Ash.
I hope you enjoyed this article. To learn more, please contact your preferred SEO.
Good luck out there!
I am an internet marketing consultant. I specialize in content creation and publishing, SEO, Google Adwords management, website design, and conversion optimization. Request SEO Proposals here! SEO Buffalo NY

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