Doing SEO on Yahoo

Although Google has dominated the search engine market, there are still a number of people who prefer using Yahoo as their main search engine. So if you are doing SEO successfully in Google, you may want to switch your focus to Yahoo search engine. In this article, you will learn some principles and two mistakes that should be avoided while doing SEO for Yahoo.

Fundamental Principles of Doing SEO for Yahoo Search Engine

Actually, the process of optimizing your website for Yahoo is very similar to Google. After all, both Google and Yahoo are search engines and they are operated in a similar manner.

The first important thing is that you need to offer original and valuable content that is relevant to your target readers. Search engine is all about finding and returning relevant content, it is therefore the most critical element you need to consider.

The next step is to include your targeted keyword in your blog post or article. Cramming your keyword in your article is definitely not a good idea. It is because both readers and search engine will not be able to understand your article clearly, and therefore they leave your site. And of course your targeted keyword should also match what general users are searching for. Otherwise they will not find your blog post or article.

Remember you have to deliver on the promise of your keyword. That means your keywords should represent accurately the content you are writing.

The next principle is to put your targeted keyword in some key positions in the article. For example, you can put your keyword in the title, heading and subheading, links, image and video tag.

If possible, you can link your website to other relevant website and vice versa. The best way to accomplish this is to do link exchange. Or you can write them a guest article and if they post it to their site, you get a link.

The Two Mistakes That Should Be Avoided

Bad writing: search engines will penalize your website if your copy is difficult to read, or try to put a lot of irrelevant keywords at the bottom of the page, and have unnecessary links that link to other unrelated pages. Again, having a right balance between targeted keywords and contents is crucial for SEO.

Invalid links: The objective of search engine is to provide the best user experiences for their users. Broken links implies that this site is not maintained properly and will give bad experience to their users. Therefore that website will get a lower ranking in order not to bother their users.

Ellery Leung is a Hong Kong marketing consultant. His website: Hong Kong Marketing Consultant will often be updated with latest how to and marketing articles. Our mission is to help business grow their profit by 15% - 25% by optimizing and leveraging existing business asset, without spending more on traditional advertising to grow their business again.

Go to Hong Kong Marketing Consultant and contact for a free consultation call.

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Increasing the Traffic to the Website in the Simplest Way Possible: LSI Keyword Articles

By definition, LSI otherwise known as latent semantic index is an algorithm that makes use of synonyms and other related keywords in order to establish the pertinence of a webpage or documents to a determined search.

Currently, the LSI keyword article is a SEO method often employed for attaining more traffic on a website and hence, a higher rank in the SERP. The reason for this is quite simple: instead of respecting a certain keyword density that will not make the search engine bots consider the website spam and still show up in the search results, using relevant synonyms makes the content easier to read.

The process of gathering appropriate synonyms to include in the LSI keyword articles always begins with finding the appropriate terms on the adequate keyword research tools. While it is true that there are several free keyword research tools available, the most important synonyms that will get you the best results are usually the ones provided by the Google AdWords tool.

Another set of relevant terms that you should prioritize and use in the content for a website are the ones that typically get more searches over extended periods. However, take note that it is futile to optimize a keyword or phrase that normally gets millions of hits. The correct approach implies selecting 10 or 15 terms that you combine in phrases found in the research.

Besides the actual search for the synonyms that are to be included in the LSI keyword articles, webmasters should also pay attention to the way they integrate them in the content. A natural introduction means that you are not to repeat the same keyword throughout the text, but replace it regularly with similar terms. Essentially, the idea of using relevant terms is to pick the ones that will fall naturally within the content of the website. Nonetheless, it is worth pointing out that in order to show up in users' searches and search engines bots indexing, the keywords must be included in the titles of the articles as well as in the first 100 words of the texts.

While using synonyms is one of the best methods to getting quality content on the website that will appeal to the target audience, a certain keyword density is still required. If the key phrases you selected do not show up as often as you see fit, then it is important to increase their incidence in the content. When the main keyword does not quite fit in a sentence of phrase, the best course of action is to use a close relevant term as provided by the search engine.

At the same time, make sure that the keyword density does not exceed 5%, as according to Google standards for instance, the optimal density is between 3% and 5%, while higher values are considered spam. Both the main keyword and the synonyms enter the 5% recommended keyword density.

For quality content, you should also make sure that the non-keywords are not repeated too often as well. While you do not have to bother with words such as "the" or "your, it is important to find relevant terms for words that are figuring too highly.

For the best way of using LSI keyword articles to propel your website to success, make sure that you engage the help of a reputable online content writer to craft these important articles for you.

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Cheer Up, SEO Reseller! You Are Not a Liability

There is a common misconception that being a search engine optimization (SEO) reseller is simply being the service provider's representative or employee. For serious resellers, such a misconception may be offensive. Despite the fact that there is a partial truth to it, it does not define who resellers are in the entire SEO reselling system. Resellers are the service provider's partners--the conduits and bridges--and without them, engaging new clients, expanding, as well as experiencing growth will be a problem for the service provider.

For resellers, letting the said misconception get the best of them won't help them at all. The only helpful thing to do about it-as an alternative to wasting their time defending themselves on the forums and typing emotional updates against it on their social networking accounts-is to use it to their advantage and see it as a stepping stone to become better in the business.

If people keep on saying that resellers like you are simply middlemen, then be a good and dependable middleman. Do your best to be the finest middleman in town. If they are saying that you are just a bridge for a bigger company, then who cares? What you have to do is become a competent bridge not just of your organization, but also of your services. If people say that you are just a representative, then be a representative that clients can trust. All you need to do is be a top-notch SEO representative in your industry.

So why am I saying these things?

These days, a growing number of resellers appear to be weaker types of resellers than those that I have known. Well, that was just three or four years ago, but that short span of time has shown significant change. Back then, SEO resellers were dedicated people-more serious compared with the new ones. Right now, I have been seeing resellers that are overly sensitive. Oversensitivity can severely hinder their growth. Funny, right? I've also noticed some resellers who are a bit shy with what they do, especially if they hear foul-mouthed words and accusations from their clients. They ended up losing their focus, stirring anger among their prospects, and failing in the development and execution of their business proposal.

Those who waste their time badmouthing SEO middlemen are individuals who probably have nothing productive to do in life. Worse, they might even know absolutely nothing about genuine business. Perhaps they have no understanding of how difficult it truly is to be like you, or even how much expertise, determination, and passion is required to be a good reseller.

So if you hear nasty remarks from such kinds of people, or if you read negative remarks on the Web regarding your venture, just remember these things: unlike them, you have a stable and great job; you are in a secured SEO reseller agreement that allows you to earn profit; and you are definitely not a dead weight entity in the society.

If you have questions, please visit us at http://www.endlessrise.com/ for complete details and answers.

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