How Relevance Affects Search Engine Rankings

In SEO, it's important to learn the importance of relevance. It's the criteria that they use to determine the importance of a target keyword, web page or an entire website within a niche. Adding content that is naturally related to the main theme of the site will help you boost in rankings.
There are different levels or categories on how search engines measure the relevance of a specific website. First is Content Relevance. Whenever there is a search query, search engines measures the correlation of your content to it. The main factor that affects this are your keywords, specifically their density and placement. It's important to know that they also consider synonyms or related phrases but the content that appears as an exact match to the term being searched appears more relevant than them. Since search engines can recognize synonyms or related phrases as relevant items, stuffing them too much can result to spamming. Same goes with an irrelevant keyword, it's deemed as an attempt to boost your site rankings artificially. This is where good on page optimization takes place.
One more factor that affects Content Relevance is the Keyword Density. This is the quantity of your keywords in the web page. The safest number of keywords in your content should be ranging from 2% to 8% of the whole content. Although it is given lesser importance nowadays, it will not hurt to know how to compute keyword density.
Having an image in your website makes it more attractive. It also plays a big part in your web page performance. Images without relevance to the topic will easily put off your visitors. So don't just put images to fill up spaces in your page. It's a different thing when it comes to search engines. Since it cannot view the content of the image, it reads them through the use of image alt tags. Relevance is also applied in this tag. Just add keywords or any word that would correlate to your business.
Another way of measuring relevance is Link Relevance. It's just like how an off page optimization work. If an inbound link from another page is based on the same niche as your own page, then it is considered relevant and will be given greater weight than those from unrelated page. The anchor text used should also be relevant. The authority of the website you are linking to is also given importance in a given search query. Sometimes it could be authority for a given topic or category and it could also be authority of a website within a niche.
Relevance, through search engines, gives authority to your website. In short makes you an expert in your field. As an SEO, you not just plainly optimize your website but also evaluate the relevance of every content that you do. It also helps to ensure that visitors are targeted and more active when they do navigate to your pages.
Gian Lardizabal is an SEO Content Specialist at iVentures. We at iVentures provide Search Engine Optimization and other outsourcing services. Please visit our iVentures website for inquiries.

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Improve Traffic to Website With Advanced Link Building Service

An advanced link building service is worth their weight in gold whenever you are attempting to improve the amount of traffic going to your website. These professionals know how to build all of the back links that the search engines find so appealing. They also know how to get the spiders to notice your presence. Everyone knows that once you get those spiders to crawl all over you then you are on your way up in the world of search engine rankings.
An advanced link building service will establish back links to your site on all of the different forum and discussion sites that exist in the realm of topics related to you. These sites are not as high in PR value as some other sites are but they possess their own sort of charm. These sites allow the link to your pages to be viewed by people who are already interested in the things that are on your pages. You have established contact with the people who are most likely to go see your pages and then recommend those pages to other people.
An advanced link building service will help you to improve your traffic flow for the moment. They will also help you to build a steady flow of traffic instead of a sporadic amount of visitors. They do this by making sure they have your links in all of the locations that people who would be interested in your pages would go. They also make certain the links work correctly and that they update the material that the link is in regularly.
If you see something for a long period of time there comes a point when you no longer notice the presence of the object. Much like the signs that are along the road on the route you travel the most. When the sign is new you notice it, and you will continue to notice it for a few days and then you will gradually not be as aware of the presence of the sign. One day you will not even notice the sign at all. It will still be there but it has become a part of the landscape to you. If a link or an advertisement for web pages remains in the same place with no changes people become accustomed to its presence and they stop paying attention to it. An advanced link building service will keep all of your links fresh so that people do not start to ignore their presence.
You know that there are times you are surfing and an ad catches your eye for a product that you have used before. You may say to yourself "I forgot how much I liked that". The same thing happens when an advanced link building service establishes for you a new link that catches peoples eye. They may have been to your pages before and forgot how much they liked them. By refreshing their memory the professional link builders will send you new business.
An advanced link building service service can improve the traffic to your website that will result in increased sales and profit for you.

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Bring Traffic to Your Website

You have put up a website because you want to start selling online and cash in on working from home because that has been your dream for a long time, you sit and wait and no one shows up at your site. You have tried every seo book out there on the market and visited other help sites until you have worn out your welcome, what do you do? Getting traffic to your website really isn't that hard to do if you have some direction.
Many articles that you read will make it sound complicated and most people give up because they cannot process the technical information provided in the articles. Although it is true that when building a website and trying to get visitors to your site, you do need to choose good relevant keywords, we cannot escape this. You must find out what people are searching for and how many people a month have searched for something.
You can find this out by using Google's keyword tool, which is free to use. I will assume that you already have your site built but cannot get traffic to your site; this is what this article will focus on. No matter how pretty your website looks you will not get visitors if you do not have good content. When it comes to driving traffic to your site, content is king. It is good to use Meta tags if you prefer along with your Meta description, but this will not get you visitors.
You need; content and more content to build your authority on the web. The search engines love original web copy and a lot of it. The search engines know how long someone stays on your site and the longer they stay; it is a good sign that you have good content to keep the visitor interested. Personally; I never write less than 300 words for any web page and sometimes I shoot for at least 500 words.
I have seen good ranking sites that have 300 words and maybe even less, but it isn't really the word count that you should strive for, it is the many pages and links to your other pages that will do the job. I have seen a lot of number one spots on Google that have 250 to 300 links; these are links that are within the site - pages that are linked to others. Doing a link exchange can help your site but it is not as important as your many pages of content that you will need to bring traffic to your website.
If you should exchange links; you need to make sure that you link with other websites that have good page rank otherwise it will demote your site. The only problem with link exchange is; many people will not do that if your site is poorly ranked and in the beginning stages of your site, you will not have good rank at all. To sum it all up; write a lot of content, create 30 to 40 web pages, link those pages to each other within your site, and watch your content soar your page to the top of the search engines.
You can still sell on eBay and make good money doing it - and sell from your own website with plenty of profit's. http://www.bryantdodd.com/

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How Google's Panda Update Affected Websites

One of the best methods of ranking high on a search engine is to offer informative content that also contains a specific density of keywords that will trigger a high rank. However, things have changed with one search engine: Google. Without warning, Google began what was called the Panda update. This update left websites struggling to even earn a few cents a month, whereas they were earning hundreds or even thousands of dollars. This has caused websites to shut down and writers without jobs, since the majority of content mills were affected. But how were they affected and is there any hope for the future of SEO? Let's take a look at the cycle of Panda and the havoc it caused - and what we can do as website owners to reclaim our top spot within Google search results.
What Was The Panda Update?
In 2011, the best search engine Google ran what is now called the Panda update. This update was made as an attempt to filter out non-informative content from the search engine. Before the update, people found out how to gain top ranks within Google, which would place their website on the first page of the search results for a specific keyword. However, the type of content used to reach these results - such as articles laced with keywords - often were useless and provided the searcher with mumbo-jumbo. Useful content that was provided by reliable sources were forced to pages beyond the top spots. This left Google with a decrease in users since the search results often contained content the searchers were not looking for.
What Happened?
For years, website owners have worked on targeting their content using keywords intertwined within the articles. They would search for keywords that had a certain balance of searches per month plus high revenue with advertising sources. Then they would have their writers lace these keywords into the articles a certain amount of times - called keyword density - to trigger the Google bots to rank the content in one of the top positions on the best search engine Google. However, website owners started realizing that Google wouldn't look at the content itself, but would rather rank the site in the search results based on the keywords, visitors to the site and how many other sites linked to that article. Unfortunately, some website owners decided to produce junk content that offered no real information. That junk content still ranked high on the search engines and pushed the reliable content back several pages.
With Google's Panda update, Google eliminated junk content from ranking high on the search results and left the top spots available for good, valuable articles. They also kicked the rank of content that came from content mills, such as eHow and BrightHub.com. This was done with hopes that Google would regain its status as the best search engine.
Is There Hope?
There is hope for website owners that want to regain their top spot on the best search engine, Google. According to The Alternate SEO, there is a method that can be used that is not affected by the Panda update.
Are you looking for more information regarding best search engine? Visit http://alternateseo.com/blog/ today!

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Achieve High Search Engine Ranking With KeyWord Analysis, On Page SEO and Strategic Inbound Linking

Do you need high search engine rankings? Is your business website where it should or where it could be? If it is where it should be its raking in 80% of search engine traffic on Google and has the number one position on Google's top ten list. Why do I keep stressing the importance of being on Google for every single last one of your most highly targeted keywords? Its simple if your not in Google's number one position for all your targeted keywords you're missing out on a very high percentage of traffic leads and sales. (customers rarely take the time to sift through the Google results on page 2 and on because most likely the number one position has all the valuable information and authority behind it to fulfill the need they're searching for. Why keep searching if you've already found your product, found the information you need on that product and have a website with number one Google status that can deliver the goods?)
So how do you propel your website forward to better organic rankings and website stability on the web because Google is constantly changing their algorithm so your campaign needs to be ongoing, versatile and large in scope for you to see better results, faster. We at Think Big will help you succeed as we have helped many of our clients catapult from search engine obscurity into the Google spotlight and when you're in the spotlight you're consumers will find you.
Don't forget to download the PDF "The Secret to internet Marketing That Works" it will give you an exclusive look at the components of internet marketing that will make you a successful website owner and entrepreneur on the web. Making sure you're site is search engine optimized begins with three things:
1) Successful KeyWord Analysis: This is the first most important building block of your campaign which will determine the keyword phrases that will give you the best results. You will determine your keyword phrases based on your ranking feasibility, your return on investment (ROI) and expected amount of traffic to the site. With the right active keywords in place you can expect your targeted audience to find you, generate better leads and inevitably it will lead to more sales.
3) Search Engine Optimization On Page SEO - Your keywords will be displayed throughout your website giving Google the opportunity to find relevant information to index in search results. As Google finds your site to be of considerable value it will rank highly for your keywords and as a result move up in search results. This Analysis must also include any on page SEO changes to improper meta tags and title tags and broken links and pages. This will affect your ranking in search engines.
2) Successful Strategic Inbound Linking (Our Network): Link building is the single most influential strategy to increase your value in Google's eyes. Every inbound link is treated as an endorsement of your website. We at Think Big own our own network of highly ranked blogs, social bookmarking profiles and websites that will point high quality inbound links to your website every month on a consistent basis. Our own team of professional writers will publish relevant content on our in-house network of highly ranked blogs, social bookmarking profiles and websites that will endorse your business industry. If you want to "stay" on top of search engine results you will need consistent, fresh, current, keyword rich content that will keep you there. Inbound links will be hyperlinked to your website and dispersed on the web to create an ongoing campaign for your website.
Here is the link to "The Secret to internet Marketing That Works" download it now.
Seo Services in affiliation with ThinkBIGsites (TBS) has an extensive track record of delivering safe,proven,fast and affordable results to businesses of all sizes and types. We offer a full line of scalable solutions are small enough to accommodate the local business owner and large enough to impress any fortune 500 company. While conventional website optimization firms continue to go by the "old book"; and while they may promise you the world, they often leave you with as little online web presence as having a "billboard on the moon." We think outside the box.
ThinkBig SEO Services
Tamika Morton
Internet Marketing and Web Design Specialists
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How SEO Can Help A Home Business

Home businesses are increasing in number as a result of the continuing global economic instability and an unwillingness or inability to pay commercial rent and business rates.
Whether a home business is run locally, trades solely via e-commerce or is a mixture of both, it is vital that it has a significant online presence.
Recent research has shown that consumers looking for a particular service are choosing to ignore traditional printed directories such as the Yellow Pages, instead turning online to search for what it is they need.
We are now truly an integrated marketplace. Who's to say we can't quickly and easily source and buy a pair of trainers from the US as fast and cheaply as we could from a UK supplier (and vice versa)? Home business owners who fail to recognise their global market and promote their offerings accordingly, do so at their own risk.
Businesses can now be run from virtually anywhere. Orders can be viewed during a train journey, whilst products can be sourced from the comfort of your armchair.
But unless it chooses to remain as a lifestyle business, an organisation must be able to be found online and differentiated from its competitors if it is to grow and become more profitable.
So how do you ensure that everyone from Salisbury to Seattle knows you sell the best ever individual and unique greetings cards?
SEO, that's how.
SEO (Search Engine Optimisation) is essentially a way of attracting search engine spiders and helping you stand the best chance of being among the first organic entries in the Google or Bing return list when someone types in a phrase such as "Handmade birthday cards".
Search engine listings have the potential to attract hundreds of thousands of visitors to a website - something which simply wouldn't be possible through advertising in a regional newspaper or distributing flyers.
Any website designer worth their salt will create your site to be SEO focused with specific coding, programming and copy which should feature a number of key words. However, you can carry out some SEO activity yourself by subscribing to a number of online business directories, crafting articles and building up a social media presence via Twitter, LinkedIn or Facebook. All you need to remember is that by including key words in a number of your social media posts, all of your articles and online marketing copy, your search engine rankings will begin to rise - and you'll begin to attract a market which is truly global, rather than local.
By understanding SEO and the way in which it works, your home business can really begin to reach new heights, reaching out and making itself known to potential customers from every corner of the world.
Want to improve your search engine rankings and increase website visitors - without having to pay any agency fees? Why not check out our SEO guide full of SEO tips.

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Google Panda Survival Tips

Google unleashed its Panda update upon the digital world early in 2011 and it changed the landscape for the SEO community and certainly focused the minds of many webmasters on paying far more attention to particular areas of their website when going about optimisation.
If you thought 2011 would spell the end of the matter you would be mistaken. Panda 2.2 is looming on the horizon and may well create as many surprises as the original.
So in order to ensure that your website has a good SEO strategy moving forward into 2012 what sort of things should you be considering?
Good Quality Content
It makes sense starting with this as good quality content should be at the forefront of any webmasters mind and its importance cannot be emphasised enough. Without this a website doesn't stand a chance. Remember that content should be original.
Diversification
Look closely at where your website traffic originates from and explore new avenues and opportunities for visitor generation. Being well optimised on Google organic searches is great however you should not allow your business to become solely reliant on this as its source of income. Even the best SEO's can make mistakes and sometimes things can occur that are out of your control that could affect rankings such as server issues or mistakes by colleagues.
Paid search is sometimes a good route of income that is not properly explored by many people. A common misconception is that organic searches convert better than paid ones however this is not the case and is usually the result of a paid search campaign gone wrong that has left a bad taste in the mouth of the advertiser. There are some things that can be done to help a PPC campaign yield better results;
· Keywords - use words that actually describe the bargain on offer and alternate your approach for different products or services.
· Cost - calculate the actual cost in obtaining and keeping organic rankings as sometimes this can be a lot higher than you first imagine. Compare this to your PPC costs.
· Reliability - organic rankings are never certain whereas as long as you cough up, paid search will appear on page 1.
· Control - one negative thing about SEO is the inability of the advertiser to fully understand or target users behaviour when making searches.
Understanding Success
This argument has been covered many a time but its well worth repeating here. Use KPI's (key performance indicators) to measure the success of SEO and monitor if changes to your site have affected both rankings and visitor statistics.
Use caution when using Google's own webmaster tools for stats as it will give personalised results when a user is logged in.
Make Friends
Otherwise known as community building and a bit of an unknown at present and with the ongoing discussion as to whether Google will at some point use social signals from +1 to determine rank. Of course a big part of this is whether +1 reaches a size where it will be worth incorporating it in the search algorithm.
Putting the time and effort in building a community will help lessen the impact that a Panda update may have in the future.
Make it Easy to Use
Remember to write for people to read, not a machine. Google's own guidelines tell us this and its well worth addressing this early rather than leaving it until further down the line when the damage may already have been done.
SEO UK, an SEO Company UK who specialize in search engine optimisation, social media and reputation management services.
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3 Best Ways to Create Quality Backlinks

There has been a lot of debate in the post Panda era on which back links are valuable and which links are useless. Search engines are becoming extremely intelligent about figuring out the quality of the links, relevance of links to the content, and the authority of these links. Links that used to be considered valuable 5 years ago are suddenly not as powerful. There is a reason for this and in this article we will talk about the links that are still considered to be valuable in the eyes of the search engines.
Web 2.0 Properties such as Squidoo and Tumblr
Web 2.0 properties are content networks that allow users to create content in the form of text, audio, video, pictures, and other forms of content. Many Web 2.0 properties such as Squidoo have a high page rank and usually require good original content. In return for great content, these networks usually allow a contextual back link. These links are very valuable to search engines because the parent URL usually has a high Page Rank and therefore already considered an authority. However, there is a trick! Just slapping content together and throwing it on these networks is no longer a viable option. Most of these networks want you to take your content seriously and to actually spend the time designing a piece of content that has good quality and provides useful information to people. For example, Squidoo will actually take your lens out of its search network if there has not been any activity on that lens. Web 2.0 links are still very powerful, however great care must be taken in creating quality content in order to have your content featured on these properties
Blog Commenting
This topic often generates a lot of controversy. If you ever owned a blog, you've probably experienced a ton of spam. Most of this spam is auto generated by robots that comment on thousands of blogs. Most of these comments are meaningless, useless, and do not provide any value to the content. Originally, blog comments have been designed for user participation in order to share opinions about written content. Search engines love user participation because they love fresh content and buzz around that content. As an owner of server blogs, I am actually yet to see a comment that actually adds value to my post. Not only that, in the last month I've received more than two thousand comments which are all auto generated. These comments are completely irrelevant to my content, provide zero value, and are actually very annoying. If someone would actually take the time to read my blog and post a relevant comment, I would approve it on the spot. In return poster of the quality comment would get a valuable back link. Therefore, when it comes to blog commenting it is still an excellent way to get back links. However, the blog comments must have genuine interest in the topic, provide some value to the blog, and must not be auto generated.
Article Writing
Contrary to many beliefs, article writing is still a great way to get quality back links. However, it should not be viewed as the only way to get quality back links. A lot of people say that article witting does not work. This is absurd! It is analogous to saying that newspapers don't work. Maybe newspapers are not red as much as they used but there are still people who prefer to touch and feel the paper copy. People actually search for information in the variety of ways and if one of those people stumbles upon your article, he/she would probably visit your website in order to learn a little bit more. Most of the reputable article directories have a "resource box" where the author can post couple of links. These links are very valuable because a lot of quality article directories actually go through approval process in order to publish content. Search engines value those links because content actually went though a review in order to be approved.
When it comes to powerful back links that will drive traffic to your site, Web 2.0 properties, quality blog commenting, and good article writing should be seriously considered as a part of your overall marketing strategy.
Jacksonville SEO provides quality Search engine optimization services. We focus very heavily on keyword research and competition analysis. Therefore, our clients benefit from ranking highly for the terms that are very relevant, highly searched, and are profitable. Therefore, when it comes to SEO ROI (Return on investment) is our primary goal.
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5 Secrets For A Successful Website In 2012: Google Panda 3.0 and Other Things

When Google announced changes to their search engine that were eventually known as "Panda" last February, thousands of website pages crashed. People lost 60-100% of their income. The changes were so serious that webmasters, site owners, internet business gurus, and even internet writers faced a decision: change their thinking on SEO, or get a new job.
In 2012, Google will be implementing more Panda. There's a Panda 3 on the horizon. And for your website to succeed this year, it's essential to know what Panda means for you.
We've listed the top five SEO changes that Google is focusing on this year, after scouring the web and pages of tech guru advice.
2012 SEO SECRET #1: Less keyword focus, more information. This might be the only secret here that comes as a surprise. Keyword research has always been huge for people. But today, it's the article with the most information instead of the article with the most keyword density, in Google (and Panda's) eyes. If your website has too many articles that are focused on keywords alone, it's time to rewrite the content - if you want to rank high in 2012. Content is still king, but this year, you should switch focus from keywords to providing information in every article. Experts are saying that the keyword density you include should actually be LESS than 2-3 keywords per article...and the focus should be on alternate keywords, and the subject itself. Example: If you are writing about "auto insurance," Google won't pick up your website if you have 100 500-word articles on the subject with 10-20 appearances of the keyword. Use the keyword twice and then use "vehicle insurance, motorists' insurance," etc. Stuck on synonyms? This is where a seasoned writer comes in handy!
2012 SEO SECRET #2: Improve usability for all users - mobile phone, iPad, iPhone, Tablet, Android...you name it. 2012 is going to be another year of serious web-surfing electronic users. And they're going to be accessing your website from a myriad of devices. You might have your website pruned and ready for Apple iPhones: but have you included Android? Make sure your webmaster is updating your website's scripts, usability and layout so that everyone on any device will be able to access it. Your content matters too. Make sure your main landing page is easy to read, not bogged down with too much information, and can be scrolled through in a flick of a finger.
2012 SEO SECRET #3: Blog more and socialize your blogging more. Tech and SEO experts are saying that Google Panda puts a lot of weight on how much blogging AND social media you're using. Do both more, and you rank higher with Google. Are you updating every blog you (or your writer) post on Facebook, Twitter and Google+? Hootsuite is a free handy tool that allows you to send out a universal post instantly to all your social media profiles.
2012 SEO SECRET #4: Google wants at least 400 words. If you're familiar with EzineArticles, you know that they don't accept articles below 400 words in length. There's a reason: Google doesn't want less, either. Make sure you or your writers are shooting for 350-400 words in every website page or blog. Rank higher by simply adding more quality content, articles or blogs to your existing website.
SEO SECRET #5: Absolutely NO article spinning, farming, or copying. Google is not tolerating any of this for 2012. Countless websites were penalized for this when Google Panda 2.5 came out in the latter half of 2011. Get rid of your article spinning software, and if you're not sure what "farming" means, keep it that way. This is the biggest thing about website content if you want your website to succeed - make sure, above all, you (or your writers) are using 100% original content (and lots of it).
Outsource your 2012 web content work today to Express Writers, founded by Julia Spence, a professional freelance writer and sales marketer. With hundreds of successfully completed writing projects, from creating voice over scripts to SEO web content, and a price budget to fit anyone, Express Writers is the perfect web content team for you.

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How to Bring Your Blog to Life - SEO Strategies for All Bloggers

You may not know enough about search engine optimization to operate your own SEO agency, but that doesn't mean you don't have what it takes to get your blog off to a great start. There may come a time when you decide to hire an SEO company to fully implement an effective search engine optimization strategy on your behalf, but for now there are some things you can do to get the process started on your own.
The first thing you have to do is create a keyword list for your blog. Your keywords are the heart of your SEO strategy, and this list is what every SEO agency would start with if hired. You simply cannot do SEO without this list, and that requires a basic understanding of what keywords are how they are used. In the most basic sense, keywords are search terms that will be placed throughout your content and routed into articles and other websites as links into your blog.
Your keywords are chosen according to what your ideal readers are searching for. When someone goes to a search engine and types in a word to find information you can provide, what would they type? You can create some good keywords just by putting yourself into their mindset and asking what they might search for if they wanted to find your blog.
From there, you have to expand your keyword list by doing some research to discover what people are searching for to find information on your niche or topic. Google has a free tool that you can use, though an SEO company would have paid services that give more accurate and detailed results. You can at least get a good list started for your own purposes using the free tool.
Once you keyword list is established, go through the content on your blog and start weaving in your top keywords wherever they fall naturally. Do not force them into the context! They have to fit naturally, and they will if you have chosen keywords appropriate to your topic.
Try to establish one high demand keyword to serve as the main keyword for your entire blog, and then weave secondary keywords in as they fit. These keywords are there to tell the search engines what your blog is about so your site can be delivered to searchers looking for related information. You do not need a lot of keywords crammed in, so keep it conservative.
You can also help your blog out by starting to collect backlinks to your site. The best way to do this is to guest post on other blogs that are related to your own blog in some manner. You write a really great post that they want to share with their readers, and they include your bio and a link back to your own blog in exchange the right to share with their readers.
There are many other ways to collect backlinks and increase the ranking of your blog, but simple one-site SEO and backlink building will get you started. If you want to learn more, consider working with an SEO agency to learn more detailed SEO strategy.
OOm is an online marketing agency that specializes in search marketing, providing seo services such as SEO Advertising.
Find out more about Search Marketing at http://www.optimalonlinemarketing.com/

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How Google's Panda Update Changed Normal SEO Methods

If you used Google SEO techniques to gain your rank on the search engine, then there is one word that might send shivers down your spine: Panda. No one knew how Panda would affect website ranks until the damage was already done and website owners were scrambling to find a way to regain their position on the search engine giant. From an income of thousands to now barely making over a few dollars a month, Panda definitely brought havoc to the way we all marketed our websites. However, content is still king and we can recover. Let's take a look at what happened and what we can do to make sure we keep our ranks.
What is Panda?
The year 2011 was definitely a year that destroyed the hard work for those that employed SEO methods into their website marketing plan. The change was called the Panda update and it was used to affect Google SEO ranks. The goal of the update was to eliminate junk content from the search engine. You see, before the update, individuals learned how to manipulate the way Google ranked their website with the use of well-selected keywords and a certain keyword density. With the combination of the two, a website could easily rank on the first page of search results that contained the targeted keyword phrase. Although this technique was a great way to get good content in front of the searcher, website owners started getting greedy and were lacing junk material with the same keywords and density to take the top spots from others. This pushed informative content back to a lower rank since Google never reviewed the content to make sure it was actually legitimate.
What Changed?
After the Panda update, websites noticed an almost immediate drop in their Google SEO rank. For websites that were on the first page of search results for a specific keyword, they were now ranked several hundred spots back. Content mills that paid writers a flat rate to generate new content were affected since they no longer ranked high. Without that high rank, they did not bring in visitors. Those visitors would be the ones that clicked on their ads, and those ads were what paid their bills to keep going. In fact, the majority of content mills closed because of this update. Even individual site owners abandoned their websites since the cost of running the site was too much since the site no longer brought in an income. Keep in mind that sites that once had a high Google SEO rank was producing hundreds of dollars a month in ad revenue.
Can Website Owners Regain Their Search Engine Rank?
Now that the damage has been done with the Panda update to Google SEO ranks, all that we can do now is pick the pieces back up. There is a program on the market called The Alternate SEO that guarantees that you can overcome the changes that Panda made on your rank and that you can regain your position for the keyword niche you are targeting.
Are you looking for more information regarding Google SEO? Visit http://alternateseo.com/blog/ today!

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Finding Search Engine Marketing Strategies to Help Your Site

Every once in a while, it is a good idea to do an SEO website analysis, or pay to have one done if you are not confident about your ability to be objective. These analyses are vital to helping you understand whether your website is search-engine friendly, or even ready to be used by effective SEO. By performing an SEO website analysis, you can see clearly whether your website needs improving, and where, which of your search engine marketing strategies is working and which should be scrapped, and whether a change in your website will affect the traffic already coming into your site.
When you are performing an SEO website analysis, there are several things that should be considered. Firstly, you should start by looking at the current profile of your site, including the design, the ease of navigation around the site, and any other problems such as 404s, multiple or missing links, and errors in HTML. This will give you a good idea of the current condition of your website, and also allow you to check that all of your SEO is going to work properly.
The next step in your SEO website analysis is to look at the keywords that you have used on the site. Are these the most popular, or have tastes changed since you last wrote the text for your website? Keeping up with changes will ensure that you don't fall behind in the ratings. Look at your meta and title tags, and ensure that they all have the most current version of the main keyword (you would be surprised how many times people change the text on the site but don't alter the tags). You should also look at your competitors, and compare the keywords that they are using with your own choices.
Once you have performed this stage of the analysis, you should then start looking at any future changes to your SEO. Developing new search engine marketing strategies to replace any that have been scrapped can help you to keep on your toes, and will also allow you to reach new areas that were not covered by the last marketing strategies. Write out a plan of attack based upon these strategies, and then start making the changes. It is a good idea to make a few changes to begin with, and then perform another analysis before changing the rest, in order to see how the situation has progressed. If this is successful, then you can proceed to complete some more of the changes, checking frequently to ensure that you do not damage your ratings.
There are a number of ways in which you can perform this analysis, but if you want website marketing company to provide an objective glance, visit the website at http://www.infoyogis.com/ now.

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5 Things an SEO Agency Should Never Do

There are a lot of things an SEO agency can and should be, but there are also many things they should not be. If you run into an SEO company or someone representing an SEO agency who falls into any of the following categories, they may not be the best pick for your website.
1. Use SEO jargon that you do not understand.
It may be impressive at first to hear an SEO guy talk in jargon that belongs to professionals in the industry, but it gets old very fast. You won't be able to understand much of what is being said, and that means you won't really have any clue what they are talking about. That leaves you out of the loop, and out of the conversation.
SEO professionals who really know their stuff know enough to put it into understandable terms for customers. If you cannot understand what they are talking about and they cannot explain it in easier to understand terms, then you may not be a good fit to their SEO company.
2. Avoid answering your messages or keeping you updated on progress.
You should be in constant contact with the SEO agency working on your website. If you send them a message, they should be courteous enough to respond within a reasonable amount of time. If you find it near impossible to contact your SEO company when needed, it might be time to look for someone who can give you the attention you deserve.
3. Emphasis what you have done wrong, rather than how they can help you do it right.
It is clear that you have probably not done everything up to professional code if you have been doing your own SEO, or at least attempting to do it on your own. This is not something that you should be made to feel bad about. A good SEO agency will tell you how they can help you make it better, rather than just telling you all the mistakes they see on your website or in your SEO plan. Look for someone who wants to pick up where you are right now and help you improve, rather than making themselves look better by pointing out your mistakes.
4. Focus almost exclusively on one area of SEO, which may be all they really know.
If you notice that an SEO company or a particular representative only focuses on one aspect of SEO and seems resistant to do anything else, you should be suspicious of their skills. The best agencies are able to develop and put into action a complete plan with multiple techniques at play.
5. Communicate in broken English.
If you cannot understand what your SEO representative is trying to tell you, how can you trust them to work on SEO which often involves writing that will be seen by others? A good SEO agency will have someone who is fluent in English, even if they are located in another country. If you are dealing with an SEO company that seems to communicate in broken English, make sure the articles, content, and website tags they are writing are presented in proper English.
OOm is an online marketing agency that specializes in search marketing, providing seo services such as SEO Advertising.
Find out more about Search Marketing at http://www.optimalonlinemarketing.com/

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Improve Your Site With Website Marketing Services

Many websites find it hard to get off the ground, and even though their owners are paying a great deal of money to run these sites, they do not seem to know how to improve the pages so that they attract more traffic. The basic problem is that these are internet users with no experience of marketing and getting customers into an ordinary real-world shop, skills which would have been transferred into the virtual world. Because they have no experience, they often fail to implement a website marketing strategy that could have helped them to improve their site and attract people to the pages.
Implementing a website marketing strategy is not difficult, but you need to take a close look at your site, and see if there are any obvious problems. Firstly, you should try and avoid placing an excessive amount of advertising on the site. This is often extremely unwelcome to visitors, and will put them off returning again. If you are using adverts to make revenue, then keep it low-key to ensure that you are not driving people away. If you are using an ad-generating site such as AdWords, then you may want to check what your site looks like to a casual visitor before adding too many.
The second biggest failure in website marketing strategy is to have a site which is hard to navigate. This can be related to the problem above, where people cannot see your text or symbols on the site because of its excessive advertising, but sometimes you have just missed out on placing the page link in the right place, confused the reader with too much text and too little direction, or created other nightmares that prevent people from moving easily around the site. If you don't fix this, you will never get returning traffic.
Both of the problems above are symptomatic of a more serious deficit in your website marketing strategy, and that is simply creating a website that does not look professional. If you have not hired a website marketing services company, then you should seriously think about finding one if your website has poorly fitting photographs with text in a font color which clashes with the background, then it is unprofessional. Other problems such as spelling and punctuation errors can also put a visitor off your site, after all, they will not be hoping for reliable information from a website that cannot spell accurately.
Most of all, if you do not have any attractive content which is actually desirable to visitors, then you will never pick your website up off the low end of search engine rankings. Employing a website marketing services supplier like http://www.infoyogis.com/ can help you to clear up these mistakes and create a website that is a real crowd-puller.
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Have You Found the Perfect Organic SEO Service Provider?

There are hundreds of SEO agencies and companies and they all claim that with their organic SEO services there would be a marked improvement in the website rankings. But seldom do the companies deliver on their promise. It is important for clients worldwide to look out for vendors who have documented evidence and results that prove that their services are worthwhile.
Search engine optimization services have increased in importance and there have been multiple trends enveloping the market. Most SEO companies are expected to know and understand the algorithms created for search engines, but only few are able to crack it with precision.
Some sites get more visitors than the others while some fail to get even some visitors depending on their online presence. It is the main task of an SEO specialist to boost the presence of the sites. The algorithms decide if the site page needs to be in the first page for a relevant keyword. Organic SEO services and results decide the online presence of a site to a great extent.
There are many steps to create a successful internet marketing strategy related to organic SEO services which include several content management solutions, link building services, articles, press releases and directory postings for better SEO placements. For lasting traffic flow and enhanced conversion rates, search engine optimization works the best.
Article Submission is one of the best strategies of organic SEO services as articles offer a generic platform for linking back to the main site without being blatantly promotional. The readers benefit by getting a generic insight into the market and also a relevant provider of the services. The hyperlinks embedded in the articles helps as anchor text and also as a resource box of an article directory which is pivotal to attain high search engine rankings.
Directory submissions involve electronic databases which contain plethora of topics and information pertaining to each and every domain. Directory submissions are manually done and usually take a very long time to execute but are useful enough for a boost in search engine rankings. One needs to pick up the right SEO specialists who are diligent enough for the activities and willing to work the extra mile. Offshore SEO development companies are extremely cost-effective in their Organic SEO services without compromising on the overall quality. It is important to select the right SEO provider for getting your site the mileage that it needs.
Elan Technologies is a Professional SEO Company and an "ISO 9001:2008 certified" company. We provide Best SEO Services India and Offers Guaranteed SEO Ranking Service.

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Find Tips to Improve Your Online Business With SEO

In today's competitive online business scenario, your website represents your business and it also has an important role to play in the growth of your business. Thus, you should ensure that your hire an SEO professional who is able to generate desired results for your business.
Through his or her SEO consulting services, your website will achieve high ranking positions in leading search engines such as Yahoo, Google and MSN. By using some SEO Tips and Tricks you can attain an increased ROI on your business.
This will help your business to make its own niche in the global market via the internet. To start with the first thing you need to do is get a well designed website for your business. The site should be accessible, attractive and easily loadable, should have a registered domain and must have good content. The most important SEO tip, which forms the core of online SEO marketing techniques, is to have quality and keyword rich content, articles, blog posts on your site. This will allow you to attract visitors and hence generate more traffic for your site. The content should thus be original, of utmost quality, have a good density, should be relevant and also be rich in keywords.
The SEO professional has to make a choice between using the primary and secondary keywords. However, you should take care not you over use them. This way it would target your prospective customers.
Apart from this, you should lay emphasis on linking your website to other related portals. You should try to get as many links as possible to your website. However, you should be alert to see how these other sites link to you as well. These incoming links should make use of your keyword text as the anchor links. The more incoming links you get from well reputed and popular websites, the better it will do for your site. It will in turn help to raise the search engine ranking of your site.
Additional, you can make you of PPC plans, lead generation, local listings, mobile marketing and many more. There are numerous SEO consulting experts however, if you are a budding business or are looking to get affordable SEO services, there are few things you should mind. You should browse through various forums or communities where most of the SEO companies loiter to attract customer. Chances are high that you would get low cost SEO services your requirements. But do make adequate research about the SEO company you have chosen. Don't select a company just because it is offering low prices. Also, learn about the packages they are offering, which will help you to get the plan best suited to your requirements.
With the help of appropriate SEO consulting services you will be able to increase and maintain high ranks of your website. You will also be able to get maximum exposure in the search engines over a long period of time. Besides this, by availing the services of an SEO professional you can concentrate on your core business without having to worry about website optimization.
This article is written by Pawnee Walia, an SEO consultant, who is an expert in Internet marketing field. Using her years of experience in this field she will be able to offer relevant strategies to increase your website rankings. Contact Pawnee Walia SEO immediately, for more details on SEO Services.
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Market Your Business for Free: Search Engine Optimization

SEO, or search engine optimization, is where you prepare your website to be indexed by the major search engines. How well you prepare your website will determine how well your website performs in the search engines. What I mean by this is how well your website ranks and whether or not it is found in the first page of the results.Now, there are a lot of techniques you can use to optimize your website. This article is not all inclusive. I will outline the basic techniques, as well as talk about on page and off page optimization.
First, on page optimization is where you optimize the elements of your page. You do not optimize a website for the search engines; you optimize a page. It's one of the reasons why you'll have different pages ranking for different keywords.
Start by selecting keywords before you create your website and optimize each page for a different keyword. This will allow you to rank for multiple keywords instead of just one or two. This gives you a chance to get more traffic because you have more opportunities for first page rankings, and this traffic will be targeted.
Next, write keyword rich content. Include good titles, meta keywords, and descriptions. Although these elements won't help you with your search rankings, per se, it is what searchers will see when they find you in the results. You want to give them a reason to visit your website, so writing good descriptions will help with this. (You can get software that will help you with optimization, so it's worth it to invest in this type of software and get rid of the guesswork.)
Off page optimization relates to factors outside of your website. This includes things like linking. When another website links to your site, these links are like a vote for your page. Linking is probably one of the most important factors because it affects Google Page Rank. Page rank is how Google decides how important the page is. Page rank is usually the result of having a lot of links pointing back to your page.
The most important thing you can do here is to take care of your search engine optimization as you build your site. Don't wait until you have built it and then decide to optimize it. It will make it a lot harder for you to optimize for the search engines once your site is built because you'll have to rewrite a lot of content. Try to write SEO optimized content as you go.
Although search engine optimization is important to building sites that rank well in the search engines, I would highly recommend you use other marketing techniques besides this one. Search engines don't buy anything. People do. Remember that when you're marketing.
Jinger Jarrett wants to show you how to market your business online for free. Read this entire series of articles when you visit her blog: Internet Marketing for Free. Get your free internet marketing membership and learn how to market, as well as make money online.

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