Quick Lesson on Anchor Text Links and Targeting Keywords

So what exactly is anchor text? Simply put, it's the specific text that makes up the link that is clicked on when a user visits your website. It's important in SEO because it contains important information that aids search engines in determining what keyword terms your website should rank for.I decided to write this article to share three important tips that many online marketers and SEO heads forget to take into account when they're building backlinks.

1. Diversify Your Anchors. Your site should not have the exact same anchored links pointing to you. It's not natural. This is why you must use a nice mix of anchors to build a natural looking link profile. You might have one or two principal keywords that you're aiming for. Find up to at least 5 variations of that keyword term or related terms and build links using those alternative terms as well. The majority of your links should use your principal keyword, just make sure at least 10% to 20% of backlinks contain variants of your targeted keyword.
In general, your site will earn all kinds of links over time which will produce a natural variety in the anchors of your in-bound links. Just make sure any authority links you build manually use different anchors with your main keyword being used most frequently.

2. Make Images Count. When you place linked images or banner ads on other sites, you can't use a typical text anchor since the link is mainly comprised of an image. In this case, take advantage of the TITLE and ALT tags for the image. Make sure they include your keywords. Keep it reasonable, don't stuff the tags.

3. DoFollow or NoFollow? They all matter. Don't get caught up with belief that a NoFollow link offers no SEO benefit. That just not true. A natural map of links pointing to any given site should contain both kind of links. DoFollow links pass PageRank juice which will help with your page's overall PageRank. With search engine optimization, PR isn't everything. Solid links via NoFollow blog commenting and NoFollow text links on big authority sites WILL leave an impression with Google and friends. When it comes to links you want every valid link you can get. Don't forget that important rule.
Hopefully the tips above are helpful. Some of them are quite obvious, others might require some tweaking when it comes to your link building strategy. Apply the above and watch your rankings benefit from your smart use of text anchors.
There's no question that building backlinks is very time consuming! Why not employ a reputable link building service to do the work for you? SEOPowerUp.com is an affordable SEO service with premium SEO packages to help you take control of your search engine rankings.

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