How Does an SEO Content Writer Use Linkbacks?

One of the most important tools of an SEO content writer is the linkback. Through judicious use of this technique, a few well-placed articles can rocket a site to the top of search results.

What's a linkback, and why should an SEO content writer care?

A linkback is a link that points back to the client's website. When other websites link to a site, search engines take that as a sign that the site is important and relevant.

This is one of the major metrics used by search engines. Some SEO experts even suggest it may be the most important one, because it is the most difficult to control and thus manipulate to one's advantage. However, we know how to work this angle.

Linkback... "back" from where?

"Back" from other websites. The more important those websites, the better. All links are good, but some are better than others. Sites with high authority are best. Authority is the ability of a site to rank well in search engines. That depends on many factors, of course, but a simple way to get a rough idea is by its Page Rank, or PR. You can determine a site's PR for free by going to Googe Page Rank Checker.

In the SEO game, you want to build links from sites with a high PR. If search engines see that important sites link to your client's site, they assume the client's site must be important too.

How to use linkbacks

By now it should be fairly obvious that the way to use linkbacks is by incorporating them into content published on sites with a high PR. That's the gist of it. There are special techniques to do that, though, and in ensuing articles we'll talk about how to use anchor text and article directories to create effective linkbacks.

Here's a quick preview of what's coming up:

The anchor text is the word or phrase that is displayed on the page. It's also what the user clicks on to activate the link. The words you choose to use as anchor text are crucial for the effectiveness of your linkback. Therefore, you should choose your anchor text wisely.

Article directories are sites that publish writing in order to archive it or distribute it to other sites. They're a way to quickly and easily build quality linkbacks. Since article directories often have high Page Rank, they produce more effective linkbacks than other sites. By submitting your writing to article directories, and including a linkback with well-chosen anchor text, you can better optimize your client's website.

Key points

For now, the key points to remember are:
linkbacks point back to the client's websitethe higher the PR of the linking site, the better

B. T. Newberg is an author, editor, and freelance SEO content writer. Learn more SEO secrets at BTNewberg.com.

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