5 Key Mistakes That Can Ruin Your Search Engine Optimization

Keeping the balance between search engine optimization and customer-friendly content is a delicate process. While making sure people are visiting your website is important, losing them when they get there due to content that seems strange is not a good outcome either. This article will show you some mistakes people can make when trying to make sure their website stays relevant to search engines.

1. Content. While SEO is important, you don't want to sacrifice your content for it. You should always make sure that the content on your website is up-to-date, well-written, and relevant to the people that find your site through a search engine. Getting lots of web traffic from people searching for "automobiles" won't do you any good if your website sells road paving equipment. Keep your content focused on your target audience.

2. Keywords. While you want to make sure your content makes sense to people visiting your site, you will also want to insert key words and phrases into the writing on your site. Make sure you don't overdo it or your audience will notice. Use common sense and use keywords only when they make sense.

3. Meta tags. Meta tags are keywords that are part of the HTML your website uses. While meta tags are part of the code in your website, they are not viewable to the public. Using the correct keywords in your meta tags is just as important as using them at all. These keywords will show the engines what your website is about and it will help them categorize and rank your site. Having off topic keywords can be worse than not using your meta tags at all.

4. Poor site design and flawed navigation. You want to make sure while making your website that the flow and design makes sense. If someone can't get from your homepage to a purchase page, you are losing that sale. Keep clear navigation on each page and test your website with several browsers to make sure they display correctly on each one.

5. Submit your site. While many people create their website optimized for the engines, they don't realize you must submit your website to them. Doing this will ensure the search engines' spiders will find your site and catalog it. If you don't submit your site, the search engines might never see it to rank and show it in their searches.

Just having a website doesn't ensure traffic. Visitors will only come to your site if your website is built and maintained in a way that will keep you relevant to search engines. Keep away from these common errors and you can count on having a more successful website.

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