5 Secrets For A Successful Website In 2012: Google Panda 3.0 and Other Things

When Google announced changes to their search engine that were eventually known as "Panda" last February, thousands of website pages crashed. People lost 60-100% of their income. The changes were so serious that webmasters, site owners, internet business gurus, and even internet writers faced a decision: change their thinking on SEO, or get a new job.
In 2012, Google will be implementing more Panda. There's a Panda 3 on the horizon. And for your website to succeed this year, it's essential to know what Panda means for you.
We've listed the top five SEO changes that Google is focusing on this year, after scouring the web and pages of tech guru advice.
2012 SEO SECRET #1: Less keyword focus, more information. This might be the only secret here that comes as a surprise. Keyword research has always been huge for people. But today, it's the article with the most information instead of the article with the most keyword density, in Google (and Panda's) eyes. If your website has too many articles that are focused on keywords alone, it's time to rewrite the content - if you want to rank high in 2012. Content is still king, but this year, you should switch focus from keywords to providing information in every article. Experts are saying that the keyword density you include should actually be LESS than 2-3 keywords per article...and the focus should be on alternate keywords, and the subject itself. Example: If you are writing about "auto insurance," Google won't pick up your website if you have 100 500-word articles on the subject with 10-20 appearances of the keyword. Use the keyword twice and then use "vehicle insurance, motorists' insurance," etc. Stuck on synonyms? This is where a seasoned writer comes in handy!
2012 SEO SECRET #2: Improve usability for all users - mobile phone, iPad, iPhone, Tablet, Android...you name it. 2012 is going to be another year of serious web-surfing electronic users. And they're going to be accessing your website from a myriad of devices. You might have your website pruned and ready for Apple iPhones: but have you included Android? Make sure your webmaster is updating your website's scripts, usability and layout so that everyone on any device will be able to access it. Your content matters too. Make sure your main landing page is easy to read, not bogged down with too much information, and can be scrolled through in a flick of a finger.
2012 SEO SECRET #3: Blog more and socialize your blogging more. Tech and SEO experts are saying that Google Panda puts a lot of weight on how much blogging AND social media you're using. Do both more, and you rank higher with Google. Are you updating every blog you (or your writer) post on Facebook, Twitter and Google+? Hootsuite is a free handy tool that allows you to send out a universal post instantly to all your social media profiles.
2012 SEO SECRET #4: Google wants at least 400 words. If you're familiar with EzineArticles, you know that they don't accept articles below 400 words in length. There's a reason: Google doesn't want less, either. Make sure you or your writers are shooting for 350-400 words in every website page or blog. Rank higher by simply adding more quality content, articles or blogs to your existing website.
SEO SECRET #5: Absolutely NO article spinning, farming, or copying. Google is not tolerating any of this for 2012. Countless websites were penalized for this when Google Panda 2.5 came out in the latter half of 2011. Get rid of your article spinning software, and if you're not sure what "farming" means, keep it that way. This is the biggest thing about website content if you want your website to succeed - make sure, above all, you (or your writers) are using 100% original content (and lots of it).
Outsource your 2012 web content work today to Express Writers, founded by Julia Spence, a professional freelance writer and sales marketer. With hundreds of successfully completed writing projects, from creating voice over scripts to SEO web content, and a price budget to fit anyone, Express Writers is the perfect web content team for you.

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5 Things an SEO Agency Should Never Do

There are a lot of things an SEO agency can and should be, but there are also many things they should not be. If you run into an SEO company or someone representing an SEO agency who falls into any of the following categories, they may not be the best pick for your website.
1. Use SEO jargon that you do not understand.
It may be impressive at first to hear an SEO guy talk in jargon that belongs to professionals in the industry, but it gets old very fast. You won't be able to understand much of what is being said, and that means you won't really have any clue what they are talking about. That leaves you out of the loop, and out of the conversation.
SEO professionals who really know their stuff know enough to put it into understandable terms for customers. If you cannot understand what they are talking about and they cannot explain it in easier to understand terms, then you may not be a good fit to their SEO company.
2. Avoid answering your messages or keeping you updated on progress.
You should be in constant contact with the SEO agency working on your website. If you send them a message, they should be courteous enough to respond within a reasonable amount of time. If you find it near impossible to contact your SEO company when needed, it might be time to look for someone who can give you the attention you deserve.
3. Emphasis what you have done wrong, rather than how they can help you do it right.
It is clear that you have probably not done everything up to professional code if you have been doing your own SEO, or at least attempting to do it on your own. This is not something that you should be made to feel bad about. A good SEO agency will tell you how they can help you make it better, rather than just telling you all the mistakes they see on your website or in your SEO plan. Look for someone who wants to pick up where you are right now and help you improve, rather than making themselves look better by pointing out your mistakes.
4. Focus almost exclusively on one area of SEO, which may be all they really know.
If you notice that an SEO company or a particular representative only focuses on one aspect of SEO and seems resistant to do anything else, you should be suspicious of their skills. The best agencies are able to develop and put into action a complete plan with multiple techniques at play.
5. Communicate in broken English.
If you cannot understand what your SEO representative is trying to tell you, how can you trust them to work on SEO which often involves writing that will be seen by others? A good SEO agency will have someone who is fluent in English, even if they are located in another country. If you are dealing with an SEO company that seems to communicate in broken English, make sure the articles, content, and website tags they are writing are presented in proper English.
OOm is an online marketing agency that specializes in search marketing, providing seo services such as SEO Advertising.
Find out more about Search Marketing at http://www.optimalonlinemarketing.com/

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