Doing SEO on Yahoo

Although Google has dominated the search engine market, there are still a number of people who prefer using Yahoo as their main search engine. So if you are doing SEO successfully in Google, you may want to switch your focus to Yahoo search engine. In this article, you will learn some principles and two mistakes that should be avoided while doing SEO for Yahoo.

Fundamental Principles of Doing SEO for Yahoo Search Engine

Actually, the process of optimizing your website for Yahoo is very similar to Google. After all, both Google and Yahoo are search engines and they are operated in a similar manner.

The first important thing is that you need to offer original and valuable content that is relevant to your target readers. Search engine is all about finding and returning relevant content, it is therefore the most critical element you need to consider.

The next step is to include your targeted keyword in your blog post or article. Cramming your keyword in your article is definitely not a good idea. It is because both readers and search engine will not be able to understand your article clearly, and therefore they leave your site. And of course your targeted keyword should also match what general users are searching for. Otherwise they will not find your blog post or article.

Remember you have to deliver on the promise of your keyword. That means your keywords should represent accurately the content you are writing.

The next principle is to put your targeted keyword in some key positions in the article. For example, you can put your keyword in the title, heading and subheading, links, image and video tag.

If possible, you can link your website to other relevant website and vice versa. The best way to accomplish this is to do link exchange. Or you can write them a guest article and if they post it to their site, you get a link.

The Two Mistakes That Should Be Avoided

Bad writing: search engines will penalize your website if your copy is difficult to read, or try to put a lot of irrelevant keywords at the bottom of the page, and have unnecessary links that link to other unrelated pages. Again, having a right balance between targeted keywords and contents is crucial for SEO.

Invalid links: The objective of search engine is to provide the best user experiences for their users. Broken links implies that this site is not maintained properly and will give bad experience to their users. Therefore that website will get a lower ranking in order not to bother their users.

Ellery Leung is a Hong Kong marketing consultant. His website: Hong Kong Marketing Consultant will often be updated with latest how to and marketing articles. Our mission is to help business grow their profit by 15% - 25% by optimizing and leveraging existing business asset, without spending more on traditional advertising to grow their business again.

Go to Hong Kong Marketing Consultant and contact for a free consultation call.

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Increasing the Traffic to the Website in the Simplest Way Possible: LSI Keyword Articles

By definition, LSI otherwise known as latent semantic index is an algorithm that makes use of synonyms and other related keywords in order to establish the pertinence of a webpage or documents to a determined search.

Currently, the LSI keyword article is a SEO method often employed for attaining more traffic on a website and hence, a higher rank in the SERP. The reason for this is quite simple: instead of respecting a certain keyword density that will not make the search engine bots consider the website spam and still show up in the search results, using relevant synonyms makes the content easier to read.

The process of gathering appropriate synonyms to include in the LSI keyword articles always begins with finding the appropriate terms on the adequate keyword research tools. While it is true that there are several free keyword research tools available, the most important synonyms that will get you the best results are usually the ones provided by the Google AdWords tool.

Another set of relevant terms that you should prioritize and use in the content for a website are the ones that typically get more searches over extended periods. However, take note that it is futile to optimize a keyword or phrase that normally gets millions of hits. The correct approach implies selecting 10 or 15 terms that you combine in phrases found in the research.

Besides the actual search for the synonyms that are to be included in the LSI keyword articles, webmasters should also pay attention to the way they integrate them in the content. A natural introduction means that you are not to repeat the same keyword throughout the text, but replace it regularly with similar terms. Essentially, the idea of using relevant terms is to pick the ones that will fall naturally within the content of the website. Nonetheless, it is worth pointing out that in order to show up in users' searches and search engines bots indexing, the keywords must be included in the titles of the articles as well as in the first 100 words of the texts.

While using synonyms is one of the best methods to getting quality content on the website that will appeal to the target audience, a certain keyword density is still required. If the key phrases you selected do not show up as often as you see fit, then it is important to increase their incidence in the content. When the main keyword does not quite fit in a sentence of phrase, the best course of action is to use a close relevant term as provided by the search engine.

At the same time, make sure that the keyword density does not exceed 5%, as according to Google standards for instance, the optimal density is between 3% and 5%, while higher values are considered spam. Both the main keyword and the synonyms enter the 5% recommended keyword density.

For quality content, you should also make sure that the non-keywords are not repeated too often as well. While you do not have to bother with words such as "the" or "your, it is important to find relevant terms for words that are figuring too highly.

For the best way of using LSI keyword articles to propel your website to success, make sure that you engage the help of a reputable online content writer to craft these important articles for you.

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Cheer Up, SEO Reseller! You Are Not a Liability

There is a common misconception that being a search engine optimization (SEO) reseller is simply being the service provider's representative or employee. For serious resellers, such a misconception may be offensive. Despite the fact that there is a partial truth to it, it does not define who resellers are in the entire SEO reselling system. Resellers are the service provider's partners--the conduits and bridges--and without them, engaging new clients, expanding, as well as experiencing growth will be a problem for the service provider.

For resellers, letting the said misconception get the best of them won't help them at all. The only helpful thing to do about it-as an alternative to wasting their time defending themselves on the forums and typing emotional updates against it on their social networking accounts-is to use it to their advantage and see it as a stepping stone to become better in the business.

If people keep on saying that resellers like you are simply middlemen, then be a good and dependable middleman. Do your best to be the finest middleman in town. If they are saying that you are just a bridge for a bigger company, then who cares? What you have to do is become a competent bridge not just of your organization, but also of your services. If people say that you are just a representative, then be a representative that clients can trust. All you need to do is be a top-notch SEO representative in your industry.

So why am I saying these things?

These days, a growing number of resellers appear to be weaker types of resellers than those that I have known. Well, that was just three or four years ago, but that short span of time has shown significant change. Back then, SEO resellers were dedicated people-more serious compared with the new ones. Right now, I have been seeing resellers that are overly sensitive. Oversensitivity can severely hinder their growth. Funny, right? I've also noticed some resellers who are a bit shy with what they do, especially if they hear foul-mouthed words and accusations from their clients. They ended up losing their focus, stirring anger among their prospects, and failing in the development and execution of their business proposal.

Those who waste their time badmouthing SEO middlemen are individuals who probably have nothing productive to do in life. Worse, they might even know absolutely nothing about genuine business. Perhaps they have no understanding of how difficult it truly is to be like you, or even how much expertise, determination, and passion is required to be a good reseller.

So if you hear nasty remarks from such kinds of people, or if you read negative remarks on the Web regarding your venture, just remember these things: unlike them, you have a stable and great job; you are in a secured SEO reseller agreement that allows you to earn profit; and you are definitely not a dead weight entity in the society.

If you have questions, please visit us at http://www.endlessrise.com/ for complete details and answers.

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8 Ways to Get Your Site Listed on Google Within Hours

If you are new to internet marketing your time literally is money; and so it isn't uncommon to hear the question: "Are Keywords still necessary in my articles, lenses, hubs, blogs etc?" More, now than ever the answer is a resounding YES! Keywords tell give Google a quick idea what your site is about and tells it how you want it to be placed in it's search engine. So you are literally talking to Google when you add keywords.

Tip: Just like when you talk to people in real life, you will want to be careful what you say to Google. So remember, when you speak to Google use quality keywords over quantity. Some of the highest ranked sites out there (including ezine) only allow you to place 6 or so keywords.

None of us know all the criteria that Google uses when indexing and ranking a site. Google doesn't see the marketer or site builder as it's client but instead views the end user as the customer. This being said it is doing it's best to remove spam from it's search results and give bad ratings to sites that have poor content.

This being said there are some things you can do to tell Google's bots that the content on your site is high quality and is worth ranking highly.

Among these are: (if you are using Squidoo)

Put you main keywords as part of web addressUse your main keyword in each module (don't "keyword stuff" though), if you cant place it in every module try put them at the beginning and the end of the pageplace your main keyword in you bio area

(You can use this information on regular webpages accordingly too)

Other ways to make your page known to Google:

Use a variety of sources for backlinksRSS Sites: Feedage & Feed Agg are two of my favoritesSocial Bookmarking: Digg, Delicious, RedditBlogs: Blogger (It's owned by Google so it only stands to reason that it is going to cause your site to get found.)Internal Links: If your page is on a site like Hubpages or Squidoo then make internal links. Squidoo has an awesome module that will allow you to place your lenses up. Also, sites like Squidoo and Hubpages are crawled by search engines quite a bit and hold a high standing with them.Article Sites: Writing informative, high quality articles is a great way to draw in people as well as the search engines. It's hard work but well worth it.

Google AdWords Tool is an amazing free program that will give you an idea of what keywords to use. It's simple and easy to use yet robust.

I recently wrote a lens covering everything you will need to get started with Google AdWords. Also, do you want to learn how to be successful on Squidoo? Check out this free 50+ page guide. Just click the link below.

How To Use Google AdWords Tool

Free 50+ Page Guide To Being Successful on Squidoo

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Five Tips for On-Page Search Engine Optimisation

Broadly speaking, any serviceable search engine optimisation (SEO) campaign should be comprised of two parts: on-page and off-page. Off-page SEO requires a significant and consistent investment of time and effort to produce results, but a little time and understanding can greatly boost your on-page SEO.

Things that make your web site easier for search engine crawlers to navigate will improve your on-page SEO. If crawlers can easily navigate and understand the structure and content of your web site, your relevance and value scores will benefit - and more importantly, so will your readers. Here are some useful tips that can produce rapid results with minimum fuss.

1. Use Header Tags
Using header tags will make your web site easier for search engine crawlers to navigate. Essentially a header tag will tell the crawlers (just as it will tell your readers) that the text contained within it places the rest of the article in context. If you are targeting specific keywords or phrases, getting these or variants thereof into your header tags will improve the chances of your page ranking for those terms.

2. Look Out For Dead Links
There is nothing search engine crawlers despise more than dead links: dead links are virtual dead ends. Readers and search engines alike find them a frustrating waste of time. Regularly checking the links on your web site is important - make it your job to perform a monthly check on any outbound links to ensure the content still exists and be careful to check your internal links after any site maintenance.

3. Use Words in URLs
Using words in the URLs of your web site will make it easier for search engine crawlers to get around your site and for your readers to remember your pages. Treat your URLs much like your header tags: they should be focused on or around your targeted key terms wherever appropriate, but above all, relevant to the content associated with that URL.

4. Use a Reliable Host
Make sure that your web site is hosting with a reliable provider. Search engine crawlers do not like downtime so it is important to ensure that your hosting provider has more than 97-98% uptime. In most cases this will not be a problem but remember that extremely cheap providers may prove to be a false economy if your web site ranking suffers.

5. Avoid Flash Home Pages Like the Plague
Once upon a time, flash home pages were in vogue. Thankfully they seem to crop up less and less frequently now as they are a nightmare from an SEO standpoint. If you must feature extensive flash sections on your web site, be sure to offer an HTML alternative or you will be committing one of SEO's cardinal sins. Search engine crawlers do not respond well to flash and some studies suggest that readers don't either.

Above all, remember the golden rule: changes to your site that are good for your readers are usually good for your search engine rankings.

Kingpin-SEO is an ethical UK search engine optimisation company with high-profile clients across a diverse range of industries. Combining on-page SEO with white hat backlink services, Kingpin-SEO could put its years of expertise to work for your business.

 

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How SEO Services Can Provide Benefit To Your Business

These days many people have started using different search engines like Google, Yahoo, Bing, etc for finding information related to different topics. These search engines are very useful as they provide information on each and every topic. Search engines are also user friendly and it is very easy to use them. You just have to enter your query in the search engine and then just click on search and then the search engine will provide you a long list of web results which are related to your query. Mostly people prefer opening those websites which are listed at the top of the results because it is a common perception that these websites can provide better solutions to the queries.

These websites have better ranking than other websites because they use a very influential web marketing technique commonly known as Search Engine Optimization (SEO). The main objective of SEO is to help search engines in finding a specific site and rank it higher than the other millions of sites available and due to this high ranking people prefer visiting this site. Basically this marketing technique helps a site to get traffic from the search engines.

SEO services can provide so many benefits to your business in many different ways. Many online businesses prefer using an SEO service because of their number of benefits. By using these services a business can have following benefits:

SEO helps a website by increasing the traffic of those visitors and customers to the website of your business who want to know about your business and purchase your products.

SEO can help in creating as well as increasing brand awareness among present and potential customers of your business and this can lead to repeat purchases which boost the sales revenue of the business.

SEO can provide your company's website a lot of exposure worldwide even if no transaction is made.

Highly potential customers can be brought to your website by using SEO so that they can purchase different products of your company.

By using Search Engine Optimization a business and its different brands can get a high international profile.

Marketing of a business is very important for the success of a company and SEO can play a big role in doing this by bringing a high amount of return on the investment, which your company makes. A marketing campaign using SEO can help a company in increasing its sales volume as well as it also improves and increase the overall turnover of your company. The marketing campaign of SEO is considered as a very cost-effective campaign so investing a little amount of money in this campaign can give a huge amount of exposure to your business website.

A company's website can get long-term benefits if the company properly design and optimize its website on the ranking lists which are considered as the favorite lists on SEO. Hence, it is beneficial to use SEO to earn high amount of profits.

SEO is a complex and time consuming task and it is best performed by professionals. At our web site we offer a range of SEO Services to help you gain exposure for your site.

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How to optimize your article for best performance-simple SEO strategies

Optimizing your articles is vital if you want to have a steady flow of traffic coming to your business every day. This is where SEO strategies. See, if you don't know how to search engine optimization of your content, you'll never make it online. Article is great for building traffic, if you know how.

Here is SEO tips sometimes use:

Using SEO tactics such as placing a specific keyword. You must select the best performing keywords in your niche and put them in very specific locations in the entire content of this article. I propose to include two keywords in the first paragraph, one situated in the middle paragraph, and three at the last paragraph. This is perfect for enabling search algorithms to scan your content and get an idea of what you write about.

Titles should include and keywords. How are the algorithms to find your article if you do not have an optimized title? Also, make sure that your titles are too compelling to read. Use words that your emotions are aimed towards readers. This is great for getting a high percentage of open! Using words such as discover, reveal, release, secrets, etc. ..

Don't overuse your keyword. If you have an optimized article, no matter how many articles you have written. They will never get search engines to those articles. Instead, simply sprinkle your words across your content naturally. Should flow the content and it is easy to read.

Use a conversational tone. A great way to let Google know you're serious about your rankings is to use a tone that seems to be colloquial in nature. Write your articles, as your readers. Questions about their problems. If you feel like you're referring to this, I appreciate your articles very much. Search engines put to this new way of writing.

Write very short content. Okay, this is what I think is the best way to get good rankings. You can see, shortcut content is easy for search algorithms to scan your article. I propose to write an article which is about 400 words in length and offers some helpful tips. Every day people just like you write articles for the search and it is up to you to make sure that your content is visible online. short and point, is the best way to go!

In this way, you want to learn more about the use of articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this: article writing secrets

Or, you want to get more traffic and leads to your business using social networking sites?

If so, I suggest that you download your free report here: traffic and leads

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